2NE1 Loves Shinsegae
SHINSEGAE LOVES is an integrated promotion campaign to put Shinsegae ahead of the curve during the month of May. Especially, Shinsegae launched a collaboration with K-Pop icon 2NE1 and Los Angeles based fashion label Chrome Hearts, which comprised a pop-up store, events a re-stylized Shinsegae headquarters, and a campaign of bold video, digital media and advertising featuring the 2NE1 singers in exclusive Chrome Hearts designs.