2NE1 Loves Shinsegae
SHINSEGAE LOVES is an integrated promotion campaign to put Shinsegae ahead of the curve during the month of May. Especially, Shinsegae launched a collaboration with K-Pop icon 2NE1 and Los Angeles based fashion label Chrome Hearts, which comprised a pop-up store, events a re-stylized Shinsegae headquarters, and a campaign of bold video, digital media and advertising featuring the 2NE1 singers in exclusive Chrome Hearts designs.
Scope of Work
Art Direction
Website Development
Online Communication
- Very Common StudioSomething About Us
- BoonTheShop Onlineboontheshop.com
- Fred Segal OnlineFinally, Fred Segal came to Seoul
- Shinsegae CasaRebuilding the brand right now
- Guud.comGuud is Good!
- Casestudy Onlinecasestudyofficial.com
- Hyundai Card M Point MallLet's Make It Cool
- BoonTheShop : InstagramCreating A Better Digital Customer Experience
- BoonTheShop Collection : InstagramMeet the in-house line of Seoul’s first luxury boutique
- Casestudy OnlineLet's digitalize it!
- CasestudyA Millennials' Favorite Sneaker Space
- L'Escape HotelRe-invention of Mini Bar
- Margaret HowellFinally, Margaret Howell is Available in Korea
- HowdyA Lifestyle Curator For Men
- Recto.Make the Attractive K-Fashion Designer's Label More Attractive
- Project AnneA Subscription Fashion Service For Women
- Maison MathématiquesA Mathematically Designed Lifestyle Brand
- My BoonA High-End Lifestyle Concept Store Presents Womenswear, Menswear, Accessories and Furnitures
- Man On The BoonTo Be A Patron Of Good Taste
- Shinsegae LovesLove Love Love
- SSG Food MarketA Premium Supermarket To Sell High Quality Of The Artisanal Food, Sauces, and Spices
- 2NE1 Loves Shinsegae2NE1 Really Loved Shinsegae