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Casestudy Online

Casestudy Online
Very Common designed and created Casestudy website. To make a unique space where people support different subcultures and street fashion, Very Common is trying to come up with a new way of efficient online communication to convey the philosophy of Casestudy.
 
 
Link
Casestudy Online

Very Common Studio

Very Common Studio
 
 
Mission
It’s for a tiny group of women, and not everyone will like it.
It’s important to do what you want, and there will always be some people who agree.
Maison Martin Margiela
 
 
Scope Of Work
Brand Consulting
Brand Sourcing
Art Direction
Content Creating
Online Communication
 
 
Partners
Shisegae Department Store : BoonTheShop, Casestudy, XYTS
Shinsegae Casa : Casamia, Guud.com
Hyundai Card : Hyundai Card M Point Mall
Galleria Department Store : Fred Segal, Gant
Josun Hotel & Resort : L'Escape Hotel
Emart : Howdy, SSG Food Market
SK Planet : Project Anne
Margaret Howell
 
 
Contact Us
Very Common Studio
310/311 118 Eonju-ro Gangnam-gu Seoul Korea
02 575 0655
Contact@verycommon.com
verycommon.com

GUUD.COM

GUUD.COM
Guud.com is a lifestyle online platform presented by Shinsegae Casa. The core task was to develop the existing brand store Casamia into a shopping channel where customers can purchase a variety of domestic and foreign furniture and accessories.
Very Common has established an overall brand direction and customer communication strategy. In addition, Very Common is in charge of the overall branding of Guud.com, from launching to the operation of the platform, brand naming, brand strategy, visual guidelines, and brand/product curation.
 
 
Link
guud.com

Fred Segal Online

Fred Segal Korea Online
“We're excited about Fred Segal’s launch at Galleria Luxury Hall, one of the world's most prestigious retailers, offering customers in South Korea unique shopping experiences that capture the style and culture of Los Angeles,” said Jeff Lotman, chair and owner of Fred Segal. With more stores soon to be announced for openings in North America, this deal solidifies Fred Segal’s position as a global brand with an enormous growth trajectory.”

Fred Segal’s retail approach and unique understanding of the Los Angeles scene have made the company appealing to international brands looking to diversify their offerings and attract new customers; Very Common created the online channel based on its philosophy and art directions.
 
 
Link
Fred Segal Online
 
 
Scope of Work
Concept Planning
Web Design
Website Developing
Contents Managing

BoontheShop Online

BoonTheShop Online
Very Common designed and created BoonTheShop's first-ever website. BoonTheShop Online has been organized into an attractive channel to experience the brand and understand it’s philosophy.
 
 
Link
BoonTheShop Online
 
 
Scope of Work
Concept Planning
Web Design
Website Developing
Contents Managing

Hyundai Card M Point Mall

Hyundai Card M Point Mall
Hyundai Card is a company that has changed the paradigm of credit cards in Korea. The immediate challenge of their e-commerce channel Hyundai Card M Point Mall was to regain its status as the most Korean online channel.

Very Common proposed a transformation into content commerce that offers brands, products, and stories that millennials can relate to. First of all, we have reorganized the site architecture from the customer's perspective. In addition, we created a new category targeting young customers and developed the current platform into a complete e-commerce channel through a new brand and product curation.
 
 
Link
Hyundai Card M Point Mall
 
 
Scope of Work
Concept Planning
Strategic Planning
Merchandise Curation
Buying Direction

BoontheShop Collection Instagram

BoonTheShop Collection Instagram
Founded in 2000, innovative brand BoonTheShop is one of the most celebrated retailers of high-end fashion in Seoul. The company’s cutting-edge approach is reflected in its luxurious, minimalist ready-to-wear collection for men and women. Drawing inspiration from nature, architecture, and contemporary art, Creative Director Valentine Miniconi sources fine fabrics such as cashmere, fur, and silk to craft each clean-lined, elegant piece.
 
 
Link
BoonTheShop Collection Instagram
 
 
Scope of Work
Art Direction
Online Communication
Photography

Shinsegae Casa

SHINSEGAE CASA
Very Common is implementing different strategies for the furniture brand Casamia to have a brand new look after acquired by Shinsegae. First and foremost, our priority was getting Casamia to be recognized as a premium design brand by customers.
We started off by creating brand guidelines. Based on the guidelines, Very Common renewed the store, launched new collection lines such as La Maison, and collaborated with overseas designers such as Patricia Urquiola and Mikiya Kobayashi.
 
 
SCOPE OF WORK
Overall Rebranding
Brand Guidelines
Customer Communication Strategy
 
 

Shinsegae Loves

Shinsegae Loves
Instead of separate campaigns, Shinsegae created the concept of LOVE month to capture the theme of love, appreciation, and respect for all groups being celebrated. To marry and convey this idea with relevant cultural trends and current issues, we designed an integrated campaign website and blog to attract shoppers with sales, gifts, and exhibitions. An engaging website and the development of an online marketing strategy communicate Shinsegae’s strong message.
 
 
Scope of Work
Art Direction
Online Channel Development
Online Communication

SSG Food Market

SSG Food Market
Instead of separate campaigns, Shinsegae created the concept of LOVE month to capture the theme of love, appreciation, and respect for all groups being celebrated. To marry and convey this idea with relevant cultural trends and current issues, we designed an integrated campaign website and blog to attract shoppers with sales, gifts, and exhibitions. An engaging website and the development of an online marketing strategy communicate Shinsegae’s strong message.
 
 
Scope of Work
Online Development