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Hyundai Card M Point Mall

Hyundai Card M Point Mall
Hyundai Card is one of the most innovative credit card companies in Korea and is shifting the paradigm of finance with creative ideas. Established in 2001, Hyundai Card has rapidly raised its brand awareness by bringing to market 'alphabet cards' led by 'Hyundai Card M' in 2003 which was tailored to the customers' lifestyle.

Hyundai Card introduced 'Save M Points' for the first time, which is designed to give discounts first then have the customers payback the reward points by using Hyundai Card afterwards, and created a market sensation. It has also led the market trend by successfully launching M point mall, which is the e-commerce for Hyundai Card cardholders who can buy merchandise by spending their M points. Its curation is manifested in its smart lifestyle, creative thoughts and sense of wit.

Link
Hyundai Card M Point Mall

Scope of Work
Concept Planning
Strategic Planning
Merchandise Curation
Buying Direction

Boon the Shop Collection Instagram

Boon the Shop Collection Instagram
Founded in 2000, innovative brand Boon The Shop is one of the most celebrated retailers of high-end fashion in Seoul. The company’s cutting-edge approach is reflected in its luxurious, minimalist ready-to-wear collection for men and women. Drawing inspiration from nature, architecture, and contemporary art, Creative Director Valentine Miniconi sources fine fabrics such as cashmere, fur, and silk to craft each clean-lined, elegant piece.

Link
Boon The Shop Collection Instagram

Scope of Work
Art Direction
Online Communication
Photography

Casamia

Casamia
 
After acquiring Casamia in 2018, Shinsegae Department Store has a plan to develop Casamia "a total home interior brand," not just an ordinary furniture brand. Very Common helped to evolve the brand to become more refined in nearly every sense. Casamia has been a leading local furniture brand in Korea since 1980s but it was time for a change.
 
 

SCOPE OF WORK
 
CONCEPT PLANNING
STRATEGIC PLANNING
ART DIRECTING
 
 

Shinsegae Loves

Shinsegae Loves
Instead of having separated campaigns, Shinsegae created the concept of LOVE month that could capture the theme of love, appreciation, and respect for all the groups being celebrated that month. To marry and convey it with the relevant cultural trends and issues of the time, we designed an integrated campaign website and blog to entice shoppers with sales, gifts, and exhibitions. Developing an online marketing strategy, its website communicates the strong message of Shinsegae Loves.

Scope of Work
Art Direction
Online Channel Development
Online Communication

SSG Food Market

SSG Food Market
SSG Food market is a premium supermarket to sell high quality of the artisanal food, sauces, and spices. We wanted to demystify SSG Food market and present it in a more approachable way, to build a teaser website that communicates a mix of traditional and modern. This elegant simplicity carried through to the website, which featured a streamlined, easy-to-navigate that quickly surfaces information that stimulates curiosity.

Scope of Work
Online Development

2NE1 Loves Shinsegae

2NE1 Loves Shinsegae
SHINSEGAE LOVES is an integrated promotion campaign to put Shinsegae ahead of the curve during the month of May. Especially, Shinsegae launched a collaboration with K-Pop icon 2NE1 and Los Angeles based fashion label Chrome Hearts, which comprised a pop-up store, events a re-stylized Shinsegae headquarters, and a campaign of bold video, digital media and advertising featuring the 2NE1 singers in exclusive Chrome Hearts designs.

Scope of Work
Art Direction
Website Development
Online Communication

My Boon

My Boon
My Boon is a high-end lifestyle select shop to present womenswear, menswear, accessories, furniture for trendsetters. We hand-pick items from designer brands, then mix and match them to generate a whole new lifestyle. To deliver brand story clearly, we set up the website and blog to communicate with customers as well.

Scope of Work
Buying
Online Communication

Man on the Boon

Man on the Boon
Man on the Boon is a concept store that offers the latest collection of items that Mr. BOON, a young globe-trotting archaeologist, has collected from around the world and is constantly being updating. The concept was created in collaboration between Shinsegae, Tyler Brule of Winkreative, and Wonderwall. To convey its message, we planned a product mix and built a website and blog. Tailored online communication marketing also emphasized the brand identity – both modern, yet comfortable.

Scope of Work
Buying
Online Channel Development
Online Communication

Maison Mathématiques

Maison Mathématiques
Maison Mathématiques is a casual unisex brand based in Japan. Very Common developed the branding for the daily wear line, including naming the brand, brand strategy, poisoning and messaging and visual identity, packaging, and website. The concept of ‘essential pieces’ as the basis of our clothes was created, and its concise personality is expressed in the brand identity, which is classic, outgoing and modern.

Link
Maison Mathematiques Online

Scope of Work
Creative Direction
Online Channel Development

Project Anne

Project Anne
Project Anne is an online service that provides designer clothes and accessory rentals launched by SK Planet. We studied how to merchandise a fashion mix and executed buying plan from high-end brands to daily wear brands. This enabled to be the first fashion subscription service in Korea that gave women access to designer clothes and accessories for a flat monthly fee.

Scope of Work
Strategic Planning
Buying Direction