Boon the Shop Collection Instagram

Boon the Shop Collection Instagram
Founded in 2000, innovative brand Boon The Shop is one of the most celebrated retailers of high-end fashion in Seoul. The company’s cutting-edge approach is reflected in its luxurious, minimalist ready-to-wear collection for men and women. Drawing inspiration from nature, architecture, and contemporary art, Creative Director Valentine Miniconi sources fine fabrics such as cashmere, fur, and silk to craft each clean-lined, elegant piece.

Boon The Shop Collection Instagram

Scope of Work
Art Direction
Online Communication