Casamia
After acquiring Casamia in 2018, Shinsegae Department Store has a plan to develop Casamia "a total home interior brand," not just an ordinary furniture brand. Very Common helped to evolve the brand to become more refined in nearly every sense. Casamia has been a leading local furniture brand in Korea since 1980s but it was time for a change.
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SCOPE OF WORK
CONCEPT PLANNING
STRATEGIC PLANNING
ART DIRECTING
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