Category Archives: Projects-at-Shinsegae

Shinsegae Loves

Shinsegae Loves
Instead of having separated campaigns, Shinsegae created the concept of LOVE month that could capture the theme of love, appreciation, and respect for all the groups being celebrated that month. To marry and convey it with the relevant cultural trends and issues of the time, we designed an integrated campaign website and blog to entice shoppers with sales, gifts, and exhibitions. Developing an online marketing strategy, its website communicates the strong message of Shinsegae Loves.

Scope of Work
Art Direction
Online Channel Development
Online Communication

SSG Food Market

SSG Food Market
SSG Food market is a premium supermarket to sell high quality of the artisanal food, sauces, and spices. We wanted to demystify SSG Food market and present it in a more approachable way, to build a teaser website that communicates a mix of traditional and modern. This elegant simplicity carried through to the website, which featured a streamlined, easy-to-navigate that quickly surfaces information that stimulates curiosity.

Scope of Work
Online Development

2NE1 Loves Shinsegae

2NE1 Loves Shinsegae
SHINSEGAE LOVES is an integrated promotion campaign to put Shinsegae ahead of the curve during the month of May. Especially, Shinsegae launched a collaboration with K-Pop icon 2NE1 and Los Angeles based fashion label Chrome Hearts, which comprised a pop-up store, events a re-stylized Shinsegae headquarters, and a campaign of bold video, digital media and advertising featuring the 2NE1 singers in exclusive Chrome Hearts designs.

Scope of Work
Art Direction
Website Development
Online Communication

My Boon

My Boon
My Boon is a high-end lifestyle select shop to present womenswear, menswear, accessories, furniture for trendsetters. We hand-pick items from designer brands, then mix and match them to generate a whole new lifestyle. To deliver brand story clearly, we set up the website and blog to communicate with customers as well.

Scope of Work
Buying
Online Communication

Man on the Boon

Man on the Boon
Man on the Boon is a concept store that offers the latest collection of items that Mr. BOON, a young globe-trotting archaeologist, has collected from around the world and is constantly being updating. The concept was created in collaboration between Shinsegae, Tyler Brule of Winkreative, and Wonderwall. To convey its message, we planned a product mix and built a website and blog. Tailored online communication marketing also emphasized the brand identity – both modern, yet comfortable.

Scope of Work
Buying
Online Channel Development
Online Communication