Instead of having separated campaigns, Shinsegae created the concept of LOVE month that could capture the theme of love, appreciation, and respect for all the groups being celebrated that month. To marry and convey it with the relevant cultural trends and issues of the time, we designed an integrated campaign website and blog to entice shoppers with sales, gifts, and exhibitions. Developing an online marketing strategy, its website communicates the strong message of Shinsegae Loves.
Scope of Work
Online Channel Development