Category Archives: Works

Hyundai Card M Point Mall

Hyundai Card M Point Mall
Hyundai Card is one of the most innovative credit card companies in Korea and is shifting the paradigm of finance with creative ideas. Established in 2001, Hyundai Card has rapidly raised its brand awareness by bringing to market 'alphabet cards' led by 'Hyundai Card M' in 2003 which was tailored to the customers' lifestyle.

Hyundai Card introduced 'Save M Points' for the first time, which is designed to give discounts first then have the customers payback the reward points by using Hyundai Card afterwards, and created a market sensation. It has also led the market trend by successfully launching M point mall, which is the e-commerce for Hyundai Card cardholders who can buy merchandise by spending their M points. Its curation is manifested in its smart lifestyle, creative thoughts and sense of wit.

Link
Hyundai Card M Point Mall

Scope of Work
Concept Planning
Strategic Planning
Merchandise Curation
Buying Direction

Boon the Shop Collection Instagram

Boon the Shop Collection Instagram
Founded in 2000, innovative brand Boon The Shop is one of the most celebrated retailers of high-end fashion in Seoul. The company’s cutting-edge approach is reflected in its luxurious, minimalist ready-to-wear collection for men and women. Drawing inspiration from nature, architecture, and contemporary art, Creative Director Valentine Miniconi sources fine fabrics such as cashmere, fur, and silk to craft each clean-lined, elegant piece.

Link
Boon The Shop Collection Instagram

Scope of Work
Art Direction
Online Communication
Photography

Casamia

Casamia
 
After acquiring Casamia in 2018, Shinsegae Department Store has a plan to develop Casamia "a total home interior brand," not just an ordinary furniture brand. Very Common helped to evolve the brand to become more refined in nearly every sense. Casamia has been a leading local furniture brand in Korea since 1980s but it was time for a change.
 
 

SCOPE OF WORK
 
CONCEPT PLANNING
STRATEGIC PLANNING
ART DIRECTING
 
 

Maison Mathématiques

Maison Mathématiques
Maison Mathématiques is a casual unisex brand based in Japan. Very Common developed the branding for the daily wear line, including naming the brand, brand strategy, poisoning and messaging and visual identity, packaging, and website. The concept of ‘essential pieces’ as the basis of our clothes was created, and its concise personality is expressed in the brand identity, which is classic, outgoing and modern.

Link
Maison Mathematiques Online

Scope of Work
Creative Direction
Online Channel Development

Project Anne

Project Anne
Project Anne is an online service that provides designer clothes and accessory rentals launched by SK Planet. We studied how to merchandise a fashion mix and executed buying plan from high-end brands to daily wear brands. This enabled to be the first fashion subscription service in Korea that gave women access to designer clothes and accessories for a flat monthly fee.

Scope of Work
Strategic Planning
Buying Direction

Recto

Recto
Recto is a Korean designer brand, meaning ‘a right-hand page of a book’ melds modern and contemporary themes. We refreshed a visual identity and website that communicates the sophistication of Recto’s offering, while simultaneously demystifying its concept. A clean and natural tone and manner were applied in order to reflect the true qualities of the brand to seasonal lookbook, campaign video, and website.

Link
Recto Online

Scope Of Work
Art Direction
Online Channel Development

Margaret Howell

Margaret Howell
Margaret Howell, a British fashion label, widened its customer base globally by launching an e-commerce extension in Korea. Working closely with Margaret Howell team, we created Korean website that presents brand identity as it is and applies e-commerce solution to facilitate for Korean online customers.  

Link
Margaret Howell Online

Scope Of Work
Buying Direction
Online Channel Development
Online Campaign

Howdy

Howdy
Howdy is an online platform run by Shinsegae group, and it pursues a lifestyle curator for mens. The branding for Howdy is based on the belief that men’s lifestyle should be curated playfully, rooted in individual taste and personal desire. Establishing its DNA and directing merchandise a product mix has been created to support the strategic direction for launching Howdy successfully. Besides its online platform, Howdy’s physical stores are located in Starfield Hanam and Goyang, one of the biggest shopping centers in Korea. Inspired by a giant vending machine, it offers pleasant experiences to customers.

Link
Howdy Online

Scope Of Work
Concept Planning
Strategic Planning
Merchandise Curation
Buying Direction

L’Escape Hotel: Secret Bar

L'Escape Hotel: Secret Bar
L’Escape Hotel is a romantic boutique hotel introduced as by Shinsegae Chosun Hotel. It is where you can experience Paris in the heart of Seoul. Directed by Very Common, Secret Bar is a brand new retail concept offering differentiated experience in a room. Its identity brings the romantic elegance of Paris and travel requirements at the same time. Very Common team collaborates to establish operational strategy, merchandise plan, and do graphic design as well.

Link
L'Escape Hotel Online

Scope of Work
Concept Planning
Strategic Planning
Merchandising Planning

Boon the Shop Instagram

Boon the Shop Instagram
Boon the Shop is an industry leader in the world of luxury fashion and retail. For over 19 years the successful Boon the Shop cemented its status in Korea as a pillar of style and taste, and it widened its communication channel globally by starting social media. Today, designed by Very Common, the retailer’s new social media channel brings simplicity and clarity to tell its story. It is optimised for use in digital contexts, an increasingly important part of Boon the Shop’s integrated communication channel.

Link
Boon The Shop Instagram

Scope of Work
Art Direction
Online Communication
Photography