Category Archives: Works

L’Escape Hotel: Secret Bar

L'Escape Hotel: Secret Bar
L’Escape Hotel is a romantic boutique hotel introduced as by Shinsegae Chosun Hotel. It is where you can experience Paris in the heart of Seoul. Directed by Very Common, Secret Bar is a brand new retail concept offering differentiated experience in a room. Its identity brings the romantic elegance of Paris and travel requirements at the same time. Very Common team collaborates to establish operational strategy, merchandise plan, and do graphic design as well.

Link
L'Escape Hotel Online

Scope of Work
Concept Planning
Strategic Planning
Merchandising Planning

Boon the Shop Instagram

Boon the Shop Instagram
Boon the Shop is an industry leader in the world of luxury fashion and retail. For over 19 years the successful Boon the Shop cemented its status in Korea as a pillar of style and taste, and it widened its communication channel globally by starting social media. Today, designed by Very Common, the retailer’s new social media channel brings simplicity and clarity to tell its story. It is optimised for use in digital contexts, an increasingly important part of Boon the Shop’s integrated communication channel.

Link
Boon The Shop Instagram

Scope of Work
Art Direction
Online Communication
Photography

Casestudy

Casestudy
Boon the Shop renovated its ground floor space to cater to the younger fashion crowd whose interests goes beyond fashion. The space is called ‘Casestudy’ and merchandises a fashion mix from designer to street as well as lifestyle products. To position it as a strong brand, we provide strategic consultation to plan a fashion mix, draw up design guideline, and work out communication strategy. Its online communication channel also emphasizes the brand and visual identity – modern and cool.

Link
Casestudy Instagram

Scope of Work
Art Direction
Brand Development
Online Communication