Howdy is an online platform run by Shinsegae group, and it pursues a lifestyle curator for mens. The branding for Howdy is based on the belief that men’s lifestyle should be curated playfully, rooted in individual taste and personal desire. Establishing its DNA and directing merchandise a product mix has been created to support the strategic direction for launching Howdy successfully. Besides its online platform, Howdy’s physical stores are located in Starfield Hanam and Goyang, one of the biggest shopping centers in Korea. Inspired by a giant vending machine, it offers pleasant experiences to customers.

Howdy Online

Scope Of Work
Concept Planning
Strategic Planning
Merchandise Curation
Buying Direction