Man on the Boon

Man on the Boon
Man on the Boon is a concept store that offers the latest collection from Mr. BOON, a young globe-trotting archaeologist who gathers items from around the world to regularly update his collection. Shinsegae, Tyler Brule of Winkreative, and Wonderwall collaborated to design the concept, and to convey the brand’s message, we planned a product mix and built a website and blog. The brand identity, modern yet comfortable, is also emphasized through tailored online communication marketing.
 
 
Scope of Work
Buying
Online Channel Development
Online Communication