Shinsegae Casa

SHINSEGAE CASA
Very Common is implementing different strategies for the furniture brand Casamia to have a brand new look after acquired by Shinsegae. First and foremost, our priority was getting Casamia to be recognized as a premium design brand by customers.
We started off by creating brand guidelines. Based on the guidelines, Very Common renewed the store, launched new collection lines such as La Maison, and collaborated with overseas designers such as Patricia Urquiola and Mikiya Kobayashi.
 
 
SCOPE OF WORK
Overall Rebranding
Brand Guidelines
Customer Communication Strategy