Category Archives: Projects-at-Shinsegae

Shinsegae Loves

Shinsegae Loves
Instead of separate campaigns, Shinsegae created the concept of LOVE month to capture the theme of love, appreciation, and respect for all groups being celebrated. To marry and convey this idea with relevant cultural trends and current issues, we designed an integrated campaign website and blog to attract shoppers with sales, gifts, and exhibitions. An engaging website and the development of an online marketing strategy communicate Shinsegae’s strong message.
 
 
Scope of Work
Art Direction
Online Channel Development
Online Communication

SSG Food Market

SSG Food Market
Instead of separate campaigns, Shinsegae created the concept of LOVE month to capture the theme of love, appreciation, and respect for all groups being celebrated. To marry and convey this idea with relevant cultural trends and current issues, we designed an integrated campaign website and blog to attract shoppers with sales, gifts, and exhibitions. An engaging website and the development of an online marketing strategy communicate Shinsegae’s strong message.
 
 
Scope of Work
Online Development

2NE1 Loves Shinsegae

2NE1 Loves Shinsegae
SHINSEGAE LOVES is an integrated promotion campaign to put Shinsegae ahead of the curve during the month of May. Especially, Shinsegae launched a collaboration with K-Pop icon 2NE1 and Los Angeles based fashion label Chrome Hearts, which comprised a pop-up store, events a re-stylized Shinsegae headquarters, and a campaign of bold video, digital media and advertising featuring the 2NE1 singers in exclusive Chrome Hearts designs.
 
 
Scope of Work
Art Direction
Website Development
Online Communication

My Boon

My Boon
My Boon is a high-end lifestyle select shop that presents womenswear, menswear, accessories, and furniture for trendsetters. We hand pick items from designer brands, then mix and match them to generate an entirely new lifestyle. We set up the website and blog to communicate with customers and deliver the brand story.
 
 
Scope of Work
Buying
Online Communication

Man on the Boon

Man on the Boon
Man on the Boon is a concept store that offers the latest collection from Mr. BOON, a young globe-trotting archaeologist who gathers items from around the world to regularly update his collection. Shinsegae, Tyler Brule of Winkreative, and Wonderwall collaborated to design the concept, and to convey the brand’s message, we planned a product mix and built a website and blog. The brand identity, modern yet comfortable, is also emphasized through tailored online communication marketing.
 
 
Scope of Work
Buying
Online Channel Development
Online Communication