Category Archives: Works

Casestudy Online

Casestudy Online
Very Common designed and created Casestudy website. To make a unique space where people support different subcultures and street fashion, Very Common is trying to come up with a new way of efficient online communication to convey the philosophy of Casestudy.
 
 
Link
Casestudy Online

Very Common Studio

Very Common Studio
 
 
Mission
It’s for a tiny group of women, and not everyone will like it.
It’s important to do what you want, and there will always be some people who agree.
Maison Martin Margiela
 
 
Scope Of Work
Brand Consulting
Brand Sourcing
Art Direction
Content Creating
Online Communication
 
 
Partners
Shinsegae Department Store : BoonTheShop, Casestudy, XYTS
Shinsegae Casa : Casamia, Guud.com
Hyundai Card : Hyundai Card M Point Mall
Galleria Department Store : Fred Segal, Gant
Josun Hotel & Resort : L'Escape Hotel
Emart : Howdy, SSG Food Market
SK Planet : Project Anne
Margaret Howell
 
 
Contact Us
Very Common Studio
310/311 118 Eonju-ro Gangnam-gu Seoul Korea
02 575 0655
Contact@verycommon.com
verycommon.com

GUUD.COM

GUUD.COM
Guud.com is a lifestyle online platform presented by Shinsegae Casa. The core task was to develop the existing brand store Casamia into a shopping channel where customers can purchase a variety of domestic and foreign furniture and accessories.
Very Common has established an overall brand direction and customer communication strategy. In addition, Very Common is in charge of the overall branding of Guud.com, from launching to the operation of the platform, brand naming, brand strategy, visual guidelines, and brand/product curation.
 
 
Link
guud.com

Fred Segal Online

Fred Segal Korea Online
“We're excited about Fred Segal’s launch at Galleria Luxury Hall, one of the world's most prestigious retailers, offering customers in South Korea unique shopping experiences that capture the style and culture of Los Angeles,” said Jeff Lotman, chair and owner of Fred Segal. With more stores soon to be announced for openings in North America, this deal solidifies Fred Segal’s position as a global brand with an enormous growth trajectory.”

Fred Segal’s retail approach and unique understanding of the Los Angeles scene have made the company appealing to international brands looking to diversify their offerings and attract new customers; Very Common created the online channel based on its philosophy and art directions.
 
 
Link
Fred Segal Online
 
 
Scope of Work
Concept Planning
Web Design
Website Developing
Contents Managing

BoontheShop Online

BoonTheShop Online
Very Common designed and created BoonTheShop's first-ever website. BoonTheShop Online has been organized into an attractive channel to experience the brand and understand it’s philosophy.
 
 
Link
BoonTheShop Online
 
 
Scope of Work
Concept Planning
Web Design
Website Developing
Contents Managing

Hyundai Card M Point Mall

Hyundai Card M Point Mall
Hyundai Card is a company that has changed the paradigm of credit cards in Korea. The immediate challenge of their e-commerce channel Hyundai Card M Point Mall was to regain its status as the most Korean online channel.

Very Common proposed a transformation into content commerce that offers brands, products, and stories that millennials can relate to. First of all, we have reorganized the site architecture from the customer's perspective. In addition, we created a new category targeting young customers and developed the current platform into a complete e-commerce channel through a new brand and product curation.
 
 
Link
Hyundai Card M Point Mall
 
 
Scope of Work
Concept Planning
Strategic Planning
Merchandise Curation
Buying Direction

BoontheShop Collection Instagram

BoonTheShop Collection Instagram
Founded in 2000, innovative brand BoonTheShop is one of the most celebrated retailers of high-end fashion in Seoul. The company’s cutting-edge approach is reflected in its luxurious, minimalist ready-to-wear collection for men and women. Drawing inspiration from nature, architecture, and contemporary art, Creative Director Valentine Miniconi sources fine fabrics such as cashmere, fur, and silk to craft each clean-lined, elegant piece.
 
 
Link
BoonTheShop Collection Instagram
 
 
Scope of Work
Art Direction
Online Communication
Photography

Shinsegae Casa

SHINSEGAE CASA
Very Common is implementing different strategies for the furniture brand Casamia to have a brand new look after acquired by Shinsegae. First and foremost, our priority was getting Casamia to be recognized as a premium design brand by customers.
We started off by creating brand guidelines. Based on the guidelines, Very Common renewed the store, launched new collection lines such as La Maison, and collaborated with overseas designers such as Patricia Urquiola and Mikiya Kobayashi.
 
 
SCOPE OF WORK
Overall Rebranding
Brand Guidelines
Customer Communication Strategy
 
 

Maison Mathématiques

Maison Mathématiques
Maison Mathématiques is a casual unisex brand based in Japan. Very Common developed the branding for the daily wear line, including naming the brand, brand strategy, poisoning and messaging and visual identity, packaging, and website. The concept of ‘essential pieces’ as the basis of our clothes was created, and its concise personality is expressed in the brand identity, which is classic, outgoing and modern.
 
 
Link
Maison Mathematiques Online
 
 
Scope of Work
Creative Direction
Online Channel Development

Project Anne

Project Anne
Project Anne is an online service that provides designer clothes, and accessory rentals launched by SK Planet. We studied how to merchandize a fashion mix and executed a purchase plan from high-end brands to daily wear brands. This plan enabled Project Anne to be the first fashion subscription service in Korea that gave women access to designer clothes and accessories for a flat monthly fee.
 
 
Scope of Work
Strategic Planning
Buying Direction